the story of bison

April 5, 2017 by EPIC Wolf Pack posted on Land + Livestock

 

 

As a species, humans have been conscious carnivores for the greater part of 200,000 years. Being grateful for the meat on your table is an innate capacity that shows respect, honor, and humbleness. These traits not only lead to a greater appreciation for the animal that gave its life for our own nutrition, but also a strong bond to the land that is foundational for life to exist.

 At EPIC, being a conscious carnivore begins with taking a moment to be mindful and grateful for the food that is on the table. It's important to recognize that the meat on your dinner plate was once a living creature with emotions and consciousness. This awareness leads to the reduction of waste through not over-purchasing or over-serving food. At EPIC we consistently push ourselves to being fully aware of how our business impacts both land and livestock. This has led many of our employees to the fields on which our animals are raised, as well as the slaughter house in which our meat is harvested. Although difficult to observe, witnessing the last breathing moments of an animal's life has gifted us with a valuable perspective on utilizing as much of the creature as possible while reducing our own waste through the cooking, distribution, and sampling process.

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This mindfulness is hard-wired into how we operate the company on a daily basis and serves as a moral compass for our decisions on expanding the brand. As a result, we constantly strive to create products that enrich the lives of animals, the health of human consumers, and can regenerate the land on which we depend.

Join us in celebrating the life of the incredible American Buffalo by watching our brand new video, “The Story of Bison." In complete transparency, this video empowers you to connect with the bison in a deep and profound way by understanding the lifecycle of these majestic creatures. Start being more mindful towards the meat that is on your plate. Compassion and respect for food is encoded deep into our genetic makeup and grounds us to this majestic planet. It's an EPIC way to eat.bisonstory2.jpg