One of our largest initiatives in 2016 was a commitment we call “The Whole Animal Project”. The foundation is simple; using more of the animal not only reduces our own waste, but better honors the brilliant animals that EPIC sources. As we get better at utilizing the animal, EPIC has a stronger ability to incentivize ranchers to raising these majestic creatures more humanely and and with higher standards. This “nose to tail” commitment is gaining traction in boutique and high end restaurants, but until now has ceased to exist in consumer packaged goods. We are obsessed with “The Whole Animal Project” because it is changing how consumers eat, how animals are raised, and how business can positively impact the planet. This year EPIC has launched organ meat jerky, a product line of traditional animal cooking oils, and a line of ready to drink bone broth! All living examples of “nose to tail” eating and some of the most nourishing food found on grocery shelves.